April 27, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Still, those numbers are bound to chill many a journalist. You think posting reader metrics in newsrooms is still a point of contention — wait ’til story cost accounting becomes mainstream. And it will. It’s just simple manufacturing, and like it or not, that’s what the news business has long ...
Read MoreWe’re into an era when we can no longer play ignorant. We can decry the “content mill” methodologies of the Demand Medias, Examiners, and AOLs, but unless traditional news people understand — and apply as they see fit, working with their own long-standing news principles — data-driven knowledge ...
Read MorePublishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of this dilemma. That may be why Apple is forcing news ...
Read MoreWhat percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreWill the cats of newspaper industry be successfully herded? After pouring millions into his Alesia project, Rupert Murdoch gave the retreat order to his would-be Roman warriors, killing the tablet-oriented paid news portal initiative. Though his News Corp is the biggest news company in the ...
Read MoreIsn't Apple wanting 30% of fees for apps a little like [Sony CEO] "Howard Stringer demanding 30% of the revenue produced by TV shows running on Sony TV sets"? That's how a friend put it to me when we talked today. It's a confusing world, no doubt, but still Apple is fundamentally a ...
Read MoreFrom the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...
Read MoreIn the coming digital decade, news brand management will become more important than ever. Since the internet age dawned, news publishers have thought of the print product and the dot.com. Now in the age of the smartphone, iPad and TVs becoming monitors, those news brands that endure and prosper ...
Read MoreNews Corp.'s Avatar has taken in $2.75 billion. Compare that financial flexibility with the Times, and it’s night and day. The Times Co.’s total 2009 revenues: $2.4 billion, less than Avatar itself has produced.
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