April 29, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
So, through thick and thin, digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines.
Read MoreThe main difference: Advance Internet is maintaining its own ad platform, currently powered by 24/7 RealMedia, and integrating with Microsoft. Yahoo Newspaper Consortium members have fully adopted the Yahoo APT platform for their ad serving businesses, creating a closer, more exclusive ...
Read MoreIf ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only one or two "consultants," and the battle is on to ...
Read MoreOnce ATT sales reps got up to speed (and that's certainly an intriguing question, given the newspaper company implementation experience), they'll be competing head-on with newspaper reps. Open up the Yellow Pages, and browse through furniture dealers, appliance sellers, home services of all ...
Read MoreThose numbers: say 12 vs 210, though, don't tell us about the nature of the coming battle. The battle will be about regional aggregation, as both Seattle "newspaper" sites try some new approaches.We're emerging (again, in some places) from the cloistered model of newspaper website publishing. ...
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