April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
First published at Harvard’s Nieman Journalism Lab How much would you pay for online access to Ron Burgundy — or at least the Ron Burgundys of Cincinnati? In an industry-shaking move, E.W. Scripps’ WCPO.TV — that’s the website of Cincinnati’s ABC affiliate — is putting up a paywall ...
Read MoreThis new strategy will be significantly fueled by developments at two of the U.S’s top papers, The New York Times and The Washington Post. From the Times, we’ll soon see a spate of new products, individually priced and targeted at niche audiences, as CEO Mark Thompson acts on his belief that ...
Read MoreAmong these four newer products, we can see the emerging new rules of publishing creation. Among them: Critical mass enables growth. Niche product creation that builds on existing company infrastructure, knowledge and marketplace learnings is the cost-effective way to go. Each of these ...
Read MoreThe magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's more likely to come by dint of more singular zeal.
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