What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the next year. For Dow Jones CEO... Read More

The Newsonomics of the Print Orphanage — Tribune’s and Time Inc.’s

  Related posts: The Tribune’s Detour The Tribune’s Metro Agony Chicago Tribune’s Blue Sky Innovation     First published at Harvard’s Nieman Journalism Lab   Talk about spin. Two of America’s once-iconic publishers are about to be spun. Spun off, ...

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The Newsonomics of Rupert Murdoch’s Long Game

So Thomson’s ascension is no surprise (“Nine Questions as Murdoch Splits The News Corp. Baby”). Sure, he’s an editor — but he’s a News Corp. editor, and has been for a decade. Robert Thomson has been well schooled in the College of Murdoch. He’s a strategic news executive with a good sense of ...

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Nine Questions on the News Corp Split: The Rise of Twenty-First Century Fox and The Daily’s Demise

Why did The Daily fail? I think the short answer is that it missed the first law of media: Make it interesting. The Daily was attractive, even sometimes stunning, in its visual appeal, but too empty-headed to attract a daily readership. If you are going to call something The Daily, you better ...

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The Newsonomics of Israel’s First Paywall

Back up your offer with…journalism. It’s tough to talk cost-cutting publishers into new investments in journalists. But Haaretz took that step to fortify a business opportunity. Too often, publishers have gone to the pay market with newly cutback products — ones that hardly generate enthusiasm ...

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The Newsonomics of Emerging Sunday Paper/Tablet Subscriptions

Now, let’s do the new digital-only pricing plan math. The Times gives me tablet and online (desktop, laptop, but not smartphone) access for $20 every four weeks, or $260 a year. Why not pay $68 less, and get the Sunday paper in addition to the tablet access? How many print subscribers have ...

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Paywalls, Patch, Public Media & Pointcast Memories: 11 Conventional News Wisdoms We’ll Test in 2011

Conventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...

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1Cast: Hitting the Mobile Video Aggregation Trifecta

1Cast “was born of frustration,” says Bontrager, an IPTV telco veteran. “How can we get the information we want? We saw news to be an underserved market.” Wow. News people talk endlessly about glut and commoditization, and here’s a telco guy talking about “under-served markets.” Talk about a ...

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Rupert, Sam and A Future of American Journalism

Last week, I talked to a veteran reporter wondering — of course — who might buy his struggling metro paper. We went through the possible names and then arrived at Murdoch. "At least, he’s a newspaperman," the reporter hopefully offered. That’s what we’re ...

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Regional Dailies Give Business Away

We can add still another franchise – business news – to those being abandoned by the daily press. I’ve seen slimming of business pages, some announced grandly, some never acknowledged but painfully obvious to newspaper readers. Once-robust sections of eight pages have trickled to six or four, ...

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