Law 2 - The Digital Dozen Will Dominate
A dozen or so multinational, multi-platform media companies will dominate global news and information.
The Law
5Spot
- Of Man, Machine, Google News’ Editor’s Picks and Emerging from the Dark Ages
- With News Corp Scandal, Guardian Approaches 4 Million Daily Visitors
- Schadenrupe: Murdoch Woes, Others’ Joy and What the WSJ Editorial Misses
- INN’s First Big Deal: The Reuters Test
- As Apple Uses Publishers, Publishers Can Better Use Apple
Touts
Content Bridges
- Dean Baquet: “This is going to sound arrogant, but…..”
- McClatchy’s Gary Pruitt Scales the AP Mountain
- At Almost 400,000 Digital Subscribers, Inside the New York Times Pay Strategy, Year 2
- New New York Times Plan: (Digital) World Domination
- New News Corp Strategy: Become an Even More American Company
Group Book Discounts
Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more. E-mail for more information.