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Law 8 - Itch the Niche

“General news” is dying. Topical products are taking its place.

The Law

  • The Newsonomics of HuffPo’s Pinball Wizardry
  • The Number
  • Mirror Football Places Value Before Price

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PermaTouts

  • AllThingsD
  • Peter Krasilovsky’s Local Onliner

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5Spot

  • Happy Birthday, HuffPo. (Hint: Give Money)
  • Newsonomics Book Now Up on Kindle
  • ABC/Healthline: Reconstruction by the Dollar and the Niche
  • Capital Business: DC News Wars Heat Up
  • Business News Arms War Heating Up

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Touts

  • Newsonomics Book Now Up on Kindle
  • Dow Jones Wants All (the) Smart Money

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The Skinny

  • Ask the Agency Guy

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Content Bridges

  • Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and More

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Outsell

  • Competition for the Business News Reader Intensifies
  • Newspapers and Tablets, Horses and Carts
  • Guardian’s Sale of Regional Newspapers Indicates Lasting Change
  • Dow Jones Re-Org Takes Singular Aim at Business Readers
  • Public Radio’s Marketplace Faces Familiar Digital Challenges

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Recent Posts

  • News Flash! Circulation Up 1042%!
  • Twitter Updates for 2010-07-27
  • The Number
  • Twitter Weekly Updates for 2010-07-25
  • Twitter Updates for 2010-07-19

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The Laws

  • In the Age Darwinian Content, You Are Your Own Editor
  • The Digital Dozen Will Dominate
  • Local: Remap and Reload
  • The Old News World is Gone- Get Over It
  • Mastering the Fine Art of Using OPC
  • It's a Pro-Am World
  • Reporters Become Bloggers
  • Itch the Niche
  • Apply the 10 Percent Rule
  • Media and Marketers Find New Ways to Mix and Match
  • For Journalists' Jobs, It's Back to the Future
  • Mind the Gaps
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