Law 10 - Media and Marketers Find New Ways to Mix and Match
How viral marketing is being used by the media and to sway the media.
The Law
5Spot
- Instant Expectations in the Age of Pandora, Netflix, Roku, Sonos, Hulu Plus and Comcast’s Xfinity
- Breaking Media Apart: Textbook Rentals by the Chapter
- Reed Hastings’ Six Lessons for the Newspaper Industry
- Without Online Classifieds, Online Ad Spending Was UP in 2009
- Newsonomics Book Now Up on Kindle
Touts
Content Bridges
- Billionaire Bingo, MP11 Remover & The Missing Paper Finder: Little-Known 2011 News Tech Inventions
- MediaNews’ New TapIn Bets on the Tablet
- FT Declares Independence (from Apple) Day
- Six Lessons for News Publishers from Seth Godin
- Nine Questions on Gannett Branding, Patch Widgeting, Stewart Becking, Bloomberg Viewing and Sunday Selling
Group Book Discounts
Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more. E-mail for more information.