Law 10 - Media and Marketers Find New Ways to Mix and Match
How viral marketing is being used by the media and to sway the media.
The Law
5Spot
- Instant Expectations in the Age of Pandora, Netflix, Roku, Sonos, Hulu Plus and Comcast’s Xfinity
- Breaking Media Apart: Textbook Rentals by the Chapter
- Reed Hastings’ Six Lessons for the Newspaper Industry
- Without Online Classifieds, Online Ad Spending Was UP in 2009
- Newsonomics Book Now Up on Kindle
Touts
Content Bridges
- NYT 1Q Numbers: Back to Revenue Loss as Ad Declines Swamps Reader Revenue Gain
- NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers
- The USA Today Redesign: Too Little, Too Early?
- 12 Business-Building Lessons from Skift’s Rafat Ali
- David Westin’s Departure Raises New Questions About NewsRight’s Viability
Group Book Discounts
Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more. E-mail for more information.