The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny

The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street ...

The Newsonomics of Advance’s Advancing Strategy & Its Achilles’ Heel

The lack of an All-Access model, I believe, looks like the Achilles heel of the Advance strategy, even if that strategy works in other ways. Why? Advance depends and will depend much more on ad revenue than its peers. Many of those peers believe ...

The Newsonomics of the Kochs: Impact on the L.A. News Landscape

Critics can say what they want about the diminishment about the L.A. Times. Its news presence and ability to set agendas, through its reporting and opinion pages, is certainly reduced, but it’s still got the only megaphone of its kind in town. ...

The Newsonomics of the Kochs Rising — and Uprising

The new board’s mandate, of course, is to maximize its take on the sale. Tribune newspaper profits run at the roughly $200 million level, maybe a third of which comes out of L.A. So, take the market multiple of 3 or 4 times that number as a ...

The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and ...

The Newsonomics of 2013 Wizardry: Tribune, Buffett, Murdoch, Paton, Bloomberg, and more

Today, though, most of the reporting power, much of the brand power, and thepolitical power still resides in big companies and their leadership. We may well get our strongest display of that early in 2013: In Washington, the FCC cross-ownership ...

Newsonomics: 10 Top Snapshots on Larry Kramer’s USA Today

Kramer inherits a widely known brand — maybe not really “The Nation’s Newspaper,” but in its hotel and airport ubiquity, a mark seared into the minds of many. Yet it’s oddly a mid-market, Middle America medium with Flyover Country warmth. Being ...