In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The second half of the year has so far produced TBD’s hiring of 50 in Washington, Patch’s push to pick up 500 journalists across the country, and the new alliance for public media plan to hire more than 300 journalists in four major cities, if ...
Price took one further step: When the company made a switch to paid access for the Sporting News Today product in early April, it gave users a two-month free trial. Of those that didn’t convert to paid — about 6 percent did, proving the emerging ...
Think of these “star” hires as individual SKUs, “products” whose value can be estimated against the customers they bring in the door. Those conversion customer metrics are evolving. Counting pageviews is the simplest way. Take those views at ...
If Apple snapped its fingers and transformed the print industry tomorrow, its 30-percent take of worldwise circulation revenue would be $10.2 billion. That’s a fantastical number, of course: No fingers can be snapped, not all print readers will ...
The Argo funding is one of the first things that tells us about the business of this effort. Like Silicon Valley startups, the effort is about building a product that seems to meet a clear audience need, building that audience — and then finding ...
One headline: “Salt Lake City paper axes 43% of its staff”. Another: “Deseret News a model of growth and innovation for the entire industry”. One’s a fact; the other is aspirational.
News Corp.'s Avatar has taken in $2.75 billion. Compare that financial flexibility with the Times, and it’s night and day. The Times Co.’s total 2009 revenues: $2.4 billion, less than Avatar itself has produced.
“Where we’ve found inspiration is Internet retail, not publishing,” he told me last week. “We’re becoming a direct Internet retailer and we have to have expertise to do that. When you do that with publishing, it looks like a different business.”
Let’s look at the Newsonomics of launching what is the nation’s first combined local online news startup/24-hour news channel.
That combination is the most basic to understanding the business of TBD, informing both TBD’s cost structure and ...
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Keynotes & Speaking
Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
Newsonomics Services
Each Newsonomics keynote and engagement is tailored to the audience or client. Our new Services page describes conference keynotes, company media landscape sessions, company strategy reviews, workshops and residencies.
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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