Newsonomics: 20 Words That Defined The Bizarre News Year That Was

This is the year America wishes it could take a shower long enough to wash away the scum of daily mud-slinging. Remember 2016? Last year, it seemed as if Tronc was the most memorable word of the news year, a new media name seemingly invented as ...

The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

Newsonomics: A Call To Arms (And Wallets) In The New Era Of Deregulation And Bigger Media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s ...

Newsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition

Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its ...

Newsonomics: Who Might Buy CNN? If AT&T Sells, Consider Murdoch, Bloomberg, Bezos and More

We know that Randall Stephenson says CNN’s not for sale, even though he doesn’t even own it yet. As the news emerged last week that the Department of Justice’s antitrust division has been jawboning with AT&T Inc.) on its ...

Newsonomics: A Q and A With Tony Haile, Building Scroll, The “TSA Pre✓” For Reader Revenue

Tony Haile learned a lot of things about news during his seven years building Chartbeat, the analytics platform used in newsrooms worldwide. One of them: “Attempts to get this industry to work together have been slow at best.” Amen ...

Newsonomics: Our Peggy Lee Moment: Is That All There Is To Reader Revenue?

It’s an age of ready-to-binge whodunits, exported from the Nordic cold onto our heat-seeking laptops and living room screens. So will anyone take up this mystery: Who killed the news subscriber? As print subscriptions have plummeted, ...