Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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The Washington Post Goes Global, and It’s A Newsletter-Led Strategy

Seventy newsletters might just be enough. That’s what the Washington Post is thinking these days, as it harvests the business value out of that old-fashioned, now-new-fangled artifact, the newsletter. Emailed newsletters now rank among the highest subscription conversion rates for the Post, and ...

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Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm salutes in the nation’s capital in late October. The ...

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Power Of The Peacock? NBC Digital’s Nick Ascheim On His ‘Coalition Of The Eager,’ ‘Near News’ And Reaching 1 Billion Video Starts

What is NBC? The 90-year-old, radio-born NBC brand, one of the strongest in the media business, means a slew of different things to different people. As Nick Ascheim, NBC News Digital’s still relatively new head charts an ambitious 2017 course, he’ll be doing lots of defining. He revealed his ...

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Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped.

It’s the 10,000-subscriber-a-day march. As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium.   First published at POLITICO Media on Dec. 5, ...

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Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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House of Murdoch, Sulzberger Shuffle & The Next Gannett: 10 Storylines into 2017

It’s been a remarkable year for the nation, and its press. Transfixed by the Trump phenomenon, election anxiety has all but consumed us. But soon, what has felt like a national colonoscopy will soon be over, and the press will march (or at least step) forward. As we consider the most ...

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New York Times Shuts Down NYT Now Mobile App; Millennials A “Pscyhographic”

NYT Now, once the bright offspring of a nascent Paywalls 2.0 movement, is ending its short life. That not-unexpected move tells us how much the New York Times – and the market – has changed in the brief 28 months since its 2014 launch. Back then, CEO Mark Thompson’s still-new regime at the ...

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Newsonomics: After John Oliver, The You-Get-What-You-Pay-For Imperative Has Never Been Clearer

    Can John Oliver’s 19 minutes rivet attention as all the bolts and screws continue to come undone in the local news business? That seems a hope against hope — and yet 3.7 million YouTube views of his Sunday evening HBO program say something. Oliver offered no new revelations, ...

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Facing the New Facebook Reality: The Numbers Behind the Fright

Consider it the sigh heard round the world. As yet another Facebook announcement of algorithmic change consumed the web, those publishing execs who manage the biggest news sites’ digital audiences could only smile, nod and, do the usual: start crunching the numbers. At the beginning of the ...

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