May 17, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Digital circulation money, though it may the highest profile part of this story, isn't the most curious issue involved here. There are at least three big issues for media companies -- and you can put Netflix, Hulu and Rhapsody in the mix here -- surfacing here: Selling a customer across all ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreStill, it will be an intriguing test. Beyond the immediate test, we're seeing how flexible news content delivery is getting to be. Demand Media is selling content to USA Today and Hearst papers, while Reuters and Tribune buddy up to Examiner. Mix and match is the order of the day and ...
Read MoreOne hundred "public media" reporters and editors in a market is a huge increase. Among those four stations, the news staff would now range from 12 to 30 each, among them. It's tough to count because these are legacy radio operations and radio requires different job descriptions than digital ...
Read MorePhilly's next re-do -- maybe it will catch the recovery wind at its back this time -- won't happen in isolation. Down the road, in D.C., it'll be able to watch Allbritton's TBD start-up experiment, beginning in June. The first lesson: Figuring out how to serve substantial top-flight journalism ...
Read MoreEditors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news just reinforces this wider phenomenon and tries to ...
Read MoreSocial media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.
Read MoreTake two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
Read MoreImportant Details: Paid content has finally found a face, after a year of US dailies considering how to wring reader payment out of their emerging digital audiences. That face is metering. Most publicly, the New York Times announced that it has opted for a metering system, with plans to launch ...
Read MoreWho will be next? And is the mating of banko companies the look of the next year? Dean Singleton bit the bitter bullet last week. After staving off bankruptcy for all of 2009, telling MediaNews execs that the company would not need to take that route, the company succumbed. MediaNews is ...
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