May 8, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Add it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...
Read MoreThere’s an irony to such publisher partnerships, of course. On the one hand, Google is a “partner,” magnifying publisher businesses through its ad and search products. On the other, initiatives such as Google Tomorrow are a potential dagger to newspapers’ jugular. That’s the way of the web ...
Read MoreIs the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of would-be customers, across platforms and ad type.
Read MoreOne thing due for review: digital ad dominance, given Google's recent acquisition of mobile ad leader AdMob. AdWords + DoubleClick + AdMob provides Google unprecedented clout in the fastest growth source of advertising in the country, and Western World.
Read MoreSo, the three, somewhat ungainly pieces -- combined, represented a trifecta of web reckoning --I see going forward now are: Renegotiation of news producers' relationships with Google, Yahoo, MSN and AOL. I've written about my notion of Fair Share (no relation and coincidental timing with ...
Read MoreYou got your East Coast news. You got your West Coast news. Something about the cratering US financial system going on out there on the isle of Manhattan, sources tell me. Meanwhile, here on the Left Coast, it’s round 74 of Google and Yahoo. GooglyHoo is giving lots of people a case of ...
Read MoreAs Yahoo burns, the newspaper industry watches, hoping it won’t get singed. The Google/Yahoo search ad agreement has drawn lots of comments over the past couple of weeks, but its impact on newspaper consortium members has gotten little attention. The deal itself, if implemented, ...
Read MoreQuadrantONE moseyed out of the gate last week, after a few false starts. It got good ink because it offered good numbers: a potential of 50 million unique visitors waiting to be served in 27 of the top 30 markets. The new network will leverage sites owned by its four co-owners, Gannett, ...
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