April 27, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Dominate the Emerging Mobile World: UCLA’s Arvli Ward, long-time director of student media, has an ambitious, ahead-of-the-curve strategy — and he’s implementing it. His plan is to dominate the campus-related mobile space. “We want students to use 15 of our apps before they graduate,” he says. ...
Read MoreThis is the biggest unanswered question about Quartz, until we actually read it. Is this the same business news others have, but differently covered, written, or presented? Or is business news that others aren’t offering? ... It’s the content, silly, that will make or break a news product. The ...
Read MoreJust Monday, both The Wall Street Journal (“The Wall Street Journal wants its reporters filing microvideo updates for its new WorldStream”) and The New York Times made video announcements. A couple of weeks ago, the ambitious Huffington Post Live launched, hiring the almost unbelievable number ...
Read MoreIn part, it’s about new niches being found and exploited. In part, it’s about responding to deep staff cuts at many newspapers. In part, it’s about a slow-dawning wave of new product creation, aided by the tablet. Each of the newer efforts sees the world a little differently, and that’s ...
Read MoreHere’s what most hurts most about the new Amazon threat: It aims directly at the one category of newspaper advertising that has fared the best, retail. Classifieds has decimated by interactive databases. National has migrated strongly digital. Retail, which made up of just 47 percent of ...
Read MoreWhat has the experience of leading Google’s latest push into local advertising taught Mayer? Google Maps, Google+, Google Ad Words Express, Google Zagat, Google Places are all meshing into Google Places for Business, meaning a better place for local merchants to invest their marketing dollars — ...
Read More2. Digital circulation vastly improves circulation revenue margins. Last week, faced with a Wall Street Journal renewal notice, I opted for digital-only for the first time, knowing that WSJ’s tablet format and easy right-hand navigation makes it far quicker to read than the paper version. That ...
Read MoreTwo different strategies. Two different tablet aggregators. Yet, expect these two strategies to come together, and soon. Expect The Wall Street Journal to start offering off-site — on Pulse and a couple of more sites — access to full Journal content for its subscribers. Expect the Times to ...
Read MoreAdd it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...
Read MoreKramer inherits a widely known brand — maybe not really “The Nation’s Newspaper,” but in its hotel and airport ubiquity, a mark seared into the minds of many. Yet it’s oddly a mid-market, Middle America medium with Flyover Country warmth. Being stuck in the middle isn’t a good place in the ...
Read More