May 3, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
As we look at the newsonomics of NPR Digital Services, we can see big potential impacts and dollars. We also see that the public radio movement, and the effort to enlarge it to become public media (“‘Public Media’: $100 Million Plan, 100 Journalists Per City“), is now re-emerging. As ...
Read MoreJust as the digital marketing world has increasingly provided agencies and advertisers with a trove of audience data, the print world is slowly responding. While advertisers can only track these differing print niches with differing coupon codes, or a spectrum of differing 1-800 call-in ...
Read MoreStill, those numbers are bound to chill many a journalist. You think posting reader metrics in newsrooms is still a point of contention — wait ’til story cost accounting becomes mainstream. And it will. It’s just simple manufacturing, and like it or not, that’s what the news business has long ...
Read MoreAxel Springer's conclusion: “Digital advertising will play an important role, but without paid content, publishing houses with a big editorial infrastructure for daily quality news will not survive.”
Read MoreThey ran into these realities of the newspaper business: 1. You can have the best technology in the world, and it'll be a slow sell to publishers. 2. The news industry is small, and getting smaller. 3. The revenue streams are smaller, and JO's share of them is smaller. 4. Nothing -- meaning ...
Read MoreHow big will the Morning News payoff be? Let's look at the emerging one percent rule here. If the Morning News were to get -- after some period of time -- one percent of its 4-5 million monthly uniques to sign up for a digital-only subscription, and stick, that would be worth $9 million a year. ...
Read MoreOnce you've clustered -- centralized to the max the administration, circulation, advertising, production, finance and newsroom tasks of all of your own owned properties, you look next door to other companies, for fresh cluster bait. (Wait a minute, wasn't that the plot line in Aliens or The ...
Read MoreMcClatchy’s newspapers are the first big clients for Find n Save, a product ofTravidia, a long-time player in the print-to-digital ad conversion business. Find n Save replaces Marketplace 360, the company’s former regional marketplace product. Two big McClatchy papers — its hometown Sacramento ...
Read MoreThat’s right. You’re no longer a “user”, a hateful term if ever one were invented, or a “visitor,” or a brother from another digital planet. Overnight, you’re a customer again. In this psychology, a news company has put a value on what it produces. You, the customer, now are being shown that ...
Read MoreWhat percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...
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