The Quote
“Single Copy: Newspapers Now Almost Evenly Split Between 50 cents and 75 Cents”
From the Newspaper Association of America Circulation Blog: “The latest industry data demonstrates just how aggressively and quickly newspapers increased the price of their daily single copy editions last year. At the end of September 2009 47.5% of ABC US dailies were priced at 50 cents and 45% of ABC US dailies were priced at 75 cents…..The number of dailies with a 75 cent cover price more than doubled from less than 20% of all newspapers a year earlier. In 2007 only 2% charged 75 cents for their daily single copy editions.
Pricing’s been a big issue, and as I recently pointed out, (“The Newsonomics of the Fading 80/20 rule”) the latest circulation revenues are problematic, with more companies going negative in circ revenue than positive. They may have found the point of price resistance — especially for diminished print products.