May 5, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
That's the percentage WashingtonPost.com -- no shrinking violet in the new battle of D.C. -- is up in unique visitors, June, 2010 over June, 2009, according to Nielsen. That positive number is a small feat. Nielsen's Current News category was ...
So we go from macro ("10 Reasons to Watch the TBD Launch," to micro, as we all get look at the site, and can translate the good theory behind the site to its actual look, feel and execution.
The launch will come next week, in the doggiest days of D.C. summer, creating a regional DC alternative to the long-impressive WashingtonPost.com. I'll offer today a half-dozen reasons why TBD is a launch worth watching by all those in Old and ...
The impact of the pricing moves is still uncertain. Short-term, they seemed to work. Though circulation continued to decline, circulation revenue was mildly up. The central notion: Get those with the newspaper habit to pay more of the freight, ...
And that oddity of the smaller-paper Gatehouse doing worse than companies with bigger properties? That could mean execution issues at Gatehouse, or the narrowing of print ad revenue performance between the metro dailies and their smaller ...
“The difference is that public radio has a ‘barker channel,’ meaning they have the radio megaphone to get people to come into the tent or become members in the first place during membership drives in which they can withhold the programming,” he ...
Those synergies in this order: 1. Joint ad sales. 2. Synergistic news-gathering and production. 3. Monetizing cable-produced news video through Newsday's site.
Seriously, I wonder how much the Gumbo-like turns of circulation accounting will matter to ad buyers. Increasingly, across all media buying, they are focused on audience. They want to know who (gender, age, household status, region, clickstream ...
Most significantly, I think, is the passion you can hear from those practicing the new, non-profit journalism. Freed from the visegrip of industry worry, they are doing the journalism, and you can hear the optimism in their voices. My issue here ...
So Gannett's decided that it's go-it-alone, devise-its own-local-marketing strategies approach didn't work.
