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The Newsonomics of Pulitzers, Paywalls, and Investing in the Newsroom
Let’s look then at the newsonomics of Pulitzers, paywalls, and investing in newsrooms, and think about whether our intuition has any basis in provable fact. If even 20 percent of expense devoted to newsroom seems like a low number, consider that the industry average is about 12.7 percent for ...
Read MoreThe newsonomics of the Orange County Register’s contrarian paywall
It's the membership program — one that's not unique in the industry — that will catch the headlines.The Register wants to go big. It approached the Angels, located 10 minutes away, with the idea of better using the empty seats the Angels couldn't sell. The Angels found themselves sitting on ...
Read MoreThe Newsonomics of Why Paywalls Now?
Why paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997? Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...
Read MoreThe Newsonomics of the Digital-Only Paywall Parade
How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...
Read MoreThe Newsonomics of Israel’s First Paywall
Back up your offer with…journalism. It’s tough to talk cost-cutting publishers into new investments in journalists. But Haaretz took that step to fortify a business opportunity. Too often, publishers have gone to the pay market with newly cutback products — ones that hardly generate enthusiasm ...
Read MoreThe Newsonomics of Paywalls All Around the World
For now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...
Read MorePaywalls, Patch, Public Media & Pointcast Memories: 11 Conventional News Wisdoms We’ll Test in 2011
Conventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreNewsonomics: Bloomberg’s Justin Smith Is Investing In News When Everyone Else Is Cutting
“Bloomberg” is a Rorschach test of a word. For many, it represents the unique New York City politician whose presidential flirtations reshuffled our politics for a time. For some, it’s his immense wealth and the places — both philanthropic and political — it flows. Then there’s “the Bloomberg,” ...
Read MoreNewsonomics: What Was Once Unthinkable Is Quickly Becoming Reality In The Destruction Of Local News
As words like “annihilation” and “extinction” enter our news vocabulary — or at least move from debates over the years-away future to the frighteningly contemporary — it’s helpful to start out with the good news. Maybe even an old joke. What’s black and white and now deemed “essential”? ...
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