Search Results for: crossover

The Newsonomics of Paywalls All Around the World

• Ken Doctor

• Ads & Commerce - Dailies - Europe - Gannett - Mobile, Smartphone & Tablet - New York Times - News Corp/Wall Street Journal - Newsonomics of.... - Paywalls and Digital Circulation - The New News

• March 9, 2012

• 2 Comments

For now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...