Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde ...

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Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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Newsonomics: The 2016 Media Year By The Numbers, and A Look Toward 2017

2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly in the run-up to the election and even more in ...

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Weekend News Readers Phone It In – By The Millions: What It Means That Two-Thirds of Weekend News Consumption Happens On A Mobile Device

Consider it one more step in the evolution of the desktop computer into an archival paperweight. New data shows newsreaders’ use of desktops dips dramatically as soon as they leave their 20-pound work units, and head home for the weekend. About two-thirds of weekend news reading now is done on ...

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Newsonomics: After John Oliver, The You-Get-What-You-Pay-For Imperative Has Never Been Clearer

    Can John Oliver’s 19 minutes rivet attention as all the bolts and screws continue to come undone in the local news business? That seems a hope against hope — and yet 3.7 million YouTube views of his Sunday evening HBO program say something. Oliver offered no new revelations, ...

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The FT Doubles Its Branded Content Initiative

RELATED STORY: Newsonomics: Financial Times’ CEO John Ridding on Trial Subscriptions, The Platform Age, and Living In Luxury   As the Financial Times faces the same assault on its old business model as its peers (POLITICO: “We are facing daunting conditions”), the doughty British ...

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Newsonomics: Financial Times’ CEO John Ridding on Trial Subscriptions, The Platform Age, and Living In Luxury

  RELATED STORY: Newsonomics: The FT Doubles Its Branded Content Initiative   John Ridding lives in luxury — or at least nearby. The CEO of the Financial Times serves a readership with enviable pocketbooks and portfolios; on average, FT subscribers say they have household incomes of ...

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Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be increasingly disconnected from the news head. It seems ...

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Newsonomics: How Much is the Financial Times Worth, and Who Might Buy It?

  Updated post on Nikkei’s purchase of the FT Complete archive of Newsonomics FT coverage   If you wanted to buy a top business news publisher, which one would you choose? Assuming the marketplace offered you choice, would you go the newer-media route, buying a Business Insider ...

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Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers”). The amount of money caught the eye, even if it was a tiny fraction of ...

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