May 4, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Far more important for Apple to maintain the iPad as the best, most complete way to do our digital reading. Readers don't care about the tiffs between Apple and publishers; we all just want everything in one orderly place (nothing hursts like an incomplete Newsstand). Yes, Apple will go some ...
Read MoreInevitably, many consumers will buy subscriptions through Apple. That’s a good thing - and a lead list for newspaper companies. Let Apple sign up new subscribers, happily providing the 30% commission. Even if the publisher doesn't get much customer data (about 50% are withholding it, given the ...
Read MoreIt sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT -- which won't be selling digital subscriptions through Apple's stores -- miss out on? What about the lead generation Apple's 200 million registered (with credit cards on file) users can ...
Read MoreIn this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of ...
Read MoreWhat's coming: Tablet specials on sports events, leisure, travel, health, and other social events. In other words: the range of what newspapers traditionally cover in feature sections, but with the content and presentation thought out with a magazine approach. That’s why iPad specials or ...
Read MoreTreat News ADD: In a world of plenty, really infinities of news, opinion and information, it's not how much content you can push to the market, it's how much reader attention you can earn and depend on. In describing Domino, Godin says, "The only asset we care about is attention." You've got to ...
Read MoreAm I the only one who doesn't get Gannett's branding campaign? Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the company has spent on its branding campaign. New logo and ...
Read MoreNow, let’s do the new digital-only pricing plan math. The Times gives me tablet and online (desktop, laptop, but not smartphone) access for $20 every four weeks, or $260 a year. Why not pay $68 less, and get the Sunday paper in addition to the tablet access? How many print subscribers have ...
Read MoreIt’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...
Read MoreHere is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times traffic comes from about 10% of its unique visitors, ...
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