May 4, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the top, says Steve Jobs. Ironically, that 30% is ...
Read MoreThe tablet shouldn’t be mistaken for a newspaper made of pixels. Sure, it can receive repurposed newspaper (or online) content. However, with its next-generation, multi-touch interactivity, ability to combine text, photo, video and social elements, it offers news publishers the possibility of ...
Read More"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
Read MoreThe new one, and one that we should now watch carefully: Forget the first-generation web news-reading experience (who really liked it anyhow?); get ready for mass tabletized, mobile reading. Already, the Sports Illustrated tablet demo on YouTube has drawn more than 800,000 views. Note that all ...
Read MoreNew marketing dollars, new marketing dollars, new marketing dollars. Yes, three plusses. I believe that the biggest impact of the tablet, in whatever six- to 11-inch forms stick will be in being a magnet for marketing dollars. I'm not saying advertising dollars. We're seeing a huge shift in ...
Read More