Boston.com’s New Strategies: Retention and Switch
The idea, then, in Boston, is to rebuild, over time, that strong two-legged business. In short, this is two-headed strategy: retention and switch.
Read More
about the image above
The Newsonomics of Apple’s “Digital Circulation” Share
If Apple snapped its fingers and transformed the print industry tomorrow, its 30-percent take of worldwise circulation revenue would be $10.2 billion. That’s a fantastical number, of course: No fingers can be snapped, not all print readers will transition, pricing will change, and so on. But we ...
Read MoreApple & the News Industry: Accommodate, Negotiate or Litigate?
Negotiation is helped greatly by competition. Ironically, Google, the first big web middleman to drive the newspaper industry nuts, may prove useful here as its Android-powered tablets (Samsung, Dell and more) take on the iPad. Can Google strike a 10% deal with the newspapers, setting a ...
Read MorePoor Circulation: Are Newspapers Ready for Tablet’s Prime Time?
Are newspaper companies at all ready for prime-time of tablet news-reading world?
Read MoreThe Newsonomics of the Fading 80/20 Rule
The impact of the pricing moves is still uncertain. Short-term, they seemed to work. Though circulation continued to decline, circulation revenue was mildly up. The central notion: Get those with the newspaper habit to pay more of the freight, figuring that few would drop the newspaper because ...
Read MoreNine Questions on Newsweek’s Future: Beltway Blues, Semi-Wonkiness and ‘What Would Arianna Do’?
Isn't it time to get a little interactive? Take Conventional Wisdom Watch (major riff on conventional wisdom over at New Republic), an enduring editorial classic measuring the political zeitgeist. It's iconic -- and readers could play along submitting their own, crowdsourcing, inventing and ...
Read MoreThe Newsonomics of Tablet Ad Readiness
We can look at each of the major revolutions in digital news and commerce, and see how news companies responded. Search. Late. Paid search. Way too late. Video. Late. Social. Too late. Mobile. Largely too late. News companies have used old yardsticks to measure new technologies, and the ...
Read MorePoynter’s Mobile Media Blog: Worth a Daily Stop
One quite timely addition to our daily Romenesko reading is Poynter Institute's new Mobile Media blog, ably edited by Damon Kiesow, managing editor for online at the Nashua Telegraph, and Regina McCombs, a Poynter faculty member. The blog launched earlier this year -- just in time for ...
Read MoreNews on the iPad: Expectedly, Underwhelming, with the Exception of…..
Clearly, the Journal is trying to anticipate success here -- that's clearly what's behind what some have derided as a high iPad only $17.29 monthly sub fee. Of course, that could be a good problem to have. Tablets, with good subscription price points, potentially lucrative ad rates and low ...
Read MoreThe Newsonomics of Tablets, floor by floor
News and magazine publishers now see a second digital revenue line. It’s 70 percent of X (the retail price) multiplied by Y (volume of sales). As news companies reinvent not only products, but new business arrangements with the distributors of the day — from Google/Amazon/Yahoo to ...
Read More