Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped.

It’s the 10,000-subscriber-a-day march. As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium.   First published at POLITICO Media on Dec. 5, ...

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Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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Newsonomics: The New York Times Subscriber Bump and The ‘Trump Effect’

It looks like The Trump Effect, but it may be more than that. Through Sunday, the New York Times had gained 70,000 new net subscribers since election day, the Times told me Tuesday. That’s up from the 41,000 total it reported six days ago – a number that caught a fair amount of public notice. ...

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Newsonomics: Is This the Bottom for The New York Times?

First, the good news of the month. The New York Times has outlasted Yahoo, as an independent company. Long ago, Yahoo, valued at as much as $140 billion, seemed one of those internet companies that might completely usurp the role of legacy companies. So today, with a market cap of $2 billion, ...

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Newsonomics: The New York Times Re-invents Page One — and It’s Better Than Print Ever Was

Companion story: From “Service Desk” to Standalone: How The New York Times’ Graphics Department Has Grown Up Both columns originally published at Harvard’s Nieman Journalism Lab  Follow Newsonomics on Twitter @kdoctor     Ah, the art of the broadsheet Page One, with its mystical ...

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Doubling Digital Revenue at NYT; 3Q Results Say It Won’t Be Easy

Can the New York Times track its doubling of digital revenue goal, to $800 million, by 2020? I explored the nuances and arithmetic of the strategy two weeks ago (“Newsonomics: The thinking (and dollars) behind The New York Times’ new digital strategy”)  and talked to CEO Mark Thompson about it. ...

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What Are They Thinking? Mark Thompson and The Year 2020 Challenge

Related column: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy.   Does Mark Thompson have 20/20 vision, or, perhaps better asked, does Mark Thompson have a vision of 2020? As the New York Times shared very publically its $800 million digital revenue goal for ...

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Newsonomics: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy

It was a quiet manifesto — an 11-page document that unofficially serves as The New York Times’ follow-up to the much dissected Innovation Report (Nieman Lab’s story about the Innovation Report is the most popular story in its history) of May 2014. (Look at the signatures at the bottom of this ...

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