May 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
How big will the Morning News payoff be? Let's look at the emerging one percent rule here. If the Morning News were to get -- after some period of time -- one percent of its 4-5 million monthly uniques to sign up for a digital-only subscription, and stick, that would be worth $9 million a year. ...
Read MoreDigital circulation money, though it may the highest profile part of this story, isn't the most curious issue involved here. There are at least three big issues for media companies -- and you can put Netflix, Hulu and Rhapsody in the mix here -- surfacing here: Selling a customer across all ...
Read MoreThat’s right. You’re no longer a “user”, a hateful term if ever one were invented, or a “visitor,” or a brother from another digital planet. Overnight, you’re a customer again. In this psychology, a news company has put a value on what it produces. You, the customer, now are being shown that ...
Read MoreAh, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has tiptoed into position, leaning forward gingerly, but ...
Read MorePublishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of this dilemma. That may be why Apple is forcing news ...
Read MoreWhat will The Daily do with Cairo's Time? Egypt is the story of the week. With The Daily planning on being a daily, not an instant, news product, its thinking and philosophy will be tested Day One. If it has yesterday's Egypt news, as the revolution goes down, it will read like yesterday's. ...
Read MoreIf 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new sense of where traditional news publishing may go. ...
Read MoreSo if the cost run-rate is about $15 to $18 million a year, and subscription revenues net at $7 million, News Corp. would need $8 to $11 million a year in ad revenues to break even. Certainly possible, if that 200,000 number is hit and sustained, but that could be a tough proposition as tablet ...
Read MoreWhat percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...
Read MoreA few companies are now laying new strategy, based on private projections. They are forecasting that 20-25 percent of their print readers will migrate to the tablet within five years. (Remember, at the forecast rates, one in five Americans would have a tablet by 2014.) All admit that it’s ...
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