In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
So who's the ad competition? Maybe we should ask, who isn't? ...The question, here, is one of sustainability. Certainly, there's the question whether Patch can sustain itself, as its parent AOL struggles to find a new identity and growing business model. Then, there's the question of the ...
The impact of the pricing moves is still uncertain. Short-term, they seemed to work. Though circulation continued to decline, circulation revenue was mildly up. The central notion: Get those with the newspaper habit to pay more of the freight, figuring that few would drop the newspaper because ...
Are there any positive growth numbers to report? Which categories may be turning positive — maybe national or retail display ads — as the sagging economy continues to plague the traditional classified strengths of auto, recruitment, and real estate?
We can look at each of the major revolutions in digital news and commerce, and see how news companies responded.
Search. Late.
Paid search. Way too late.
Video. Late.
Social. Too late.
Mobile. Largely too late.
News companies have used old yardsticks to measure new technologies, and the ...
In an age of hot and loud debate, amplified by cable TV and the web, Newsweek's cool demeanor may simply be out of time and out of place. If it gets sold, it's hard to believe that much other than the brand will long survive, as the economics under it are badly wounded. Look for it, ...
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's more likely to come by dint of more singular zeal.
Still: a dollar per unique compared to 12 cents a unique. As in all things web, we could say, HuffPo is being underpaid or we can say the Times is being overpaid. Whatever, that's a delta worth knowing and exploring.
Is there a danger in content arbitrage? It’s value-neutral; it’s all in how you do it. Let’s remember that journalism is essentially a manufacturing process, with as much or as little value added as we want.
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Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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