May 7, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Conventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MorePut these three phenomena together — a multi-platform world in which the tablet becomes a prime part of daily news reading, reading that will be partly charged for — and you have the shiny new business model of 2011: all-access. I’ve written about all-access and exhorted those publishers with ...
Read MoreNow with the prediction that as many as 50 million in the next two years, according to yesterday's EMarketer report, it's clear we've got a new path. Have an unprofitable, or barely profitable print product. Bag it, and go to the iPa
Read MoreNews Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been problematic in the news industry. Yet, here we are, in a new ...
Read MoreOn the numbers: It looks like 50,000 customers have paid a monthly price for ongoing subscriptions, according to the preliminary data. That's a quarter percent of its pre-wall uniques, suggesting two huge problems: 1) Reader revenue runs at only $10 million a year, so far, a pittance, and quite ...
Read MoreLet's consider the new Associated Press-lead push for an industry-wide "rights consortium." While its daily newspapers try to stand taller on the two legs of digital ad and reader revenue, the business that could emerge from this new company is about syndication. In that sense, it could be a ...
Read MoreWill the cats of newspaper industry be successfully herded? After pouring millions into his Alesia project, Rupert Murdoch gave the retreat order to his would-be Roman warriors, killing the tablet-oriented paid news portal initiative. Though his News Corp is the biggest news company in the ...
Read MoreSo what we have here is a trend that’s held true from boom to bust through tepid recovery: newspaper companies’ continue to be the laggards, losing market share in ad revenue, by the week, month, and year.
Read MoreOne hundred "public media" reporters and editors in a market is a huge increase. Among those four stations, the news staff would now range from 12 to 30 each, among them. It's tough to count because these are legacy radio operations and radio requires different job descriptions than digital ...
Read MoreThe idea, then, in Boston, is to rebuild, over time, that strong two-legged business. In short, this is two-headed strategy: retention and switch.
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