May 5, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
A few companies are now laying new strategy, based on private projections. They are forecasting that 20-25 percent of their print readers will migrate to the tablet within five years. (Remember, at the forecast rates, one in five Americans would have a tablet by 2014.) All admit that it’s ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MorePut these three phenomena together — a multi-platform world in which the tablet becomes a prime part of daily news reading, reading that will be partly charged for — and you have the shiny new business model of 2011: all-access. I’ve written about all-access and exhorted those publishers with ...
Read MoreStill, it will be an intriguing test. Beyond the immediate test, we're seeing how flexible news content delivery is getting to be. Demand Media is selling content to USA Today and Hearst papers, while Reuters and Tribune buddy up to Examiner. Mix and match is the order of the day and ...
Read MoreThe WSJ What They Know" series is a must-read primer for anyone in the digital business -- and Pulitzer bait for explanatory reporting -- exploring the swift-moving world of digital tracking, and its implications.
Read MoreNews Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been problematic in the news industry. Yet, here we are, in a new ...
Read MoreOn the numbers: It looks like 50,000 customers have paid a monthly price for ongoing subscriptions, according to the preliminary data. That's a quarter percent of its pre-wall uniques, suggesting two huge problems: 1) Reader revenue runs at only $10 million a year, so far, a pittance, and quite ...
Read MoreLet's consider the new Associated Press-lead push for an industry-wide "rights consortium." While its daily newspapers try to stand taller on the two legs of digital ad and reader revenue, the business that could emerge from this new company is about syndication. In that sense, it could be a ...
Read MoreWill the cats of newspaper industry be successfully herded? After pouring millions into his Alesia project, Rupert Murdoch gave the retreat order to his would-be Roman warriors, killing the tablet-oriented paid news portal initiative. Though his News Corp is the biggest news company in the ...
Read MoreThe idea, then, in Boston, is to rebuild, over time, that strong two-legged business. In short, this is two-headed strategy: retention and switch.
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