April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. Further, it tells ...
Read MoreEvery Journal dollar taken -- remember advertisers will switch dollars, not add new ones -- is a double gain.
Read MoreNew marketing dollars, new marketing dollars, new marketing dollars. Yes, three plusses. I believe that the biggest impact of the tablet, in whatever six- to 11-inch forms stick will be in being a magnet for marketing dollars. I'm not saying advertising dollars. We're seeing a huge shift in ...
Read MoreIt's a big bet. The New York Times, which has been thrashing about every possible kind of business model in the last six months, is making the bet on metering, meaning readers will get some number of free articles per month, then be told to pay up to get more. Nine quick questions as we... ...
Read MoreIt’s quite a cat-and-mouse game. The cat is Rupert Murdoch, a lion in the winter of his career. Astoundingly, he’s become the leading spokesman for American journalism. The mouse is the crafty Google, adjusting its algorithms and its tactics, faster than publishers can bemoan, “who moved my ...
Read MoreIt's hard to gauge the impact of New York Times and Wall Street Journal moves into metro markets. They could be simple, print retention strategies aimed, at holding on to valuable print readers — the magnets for still-lucrative print advertising — for as long as possible. ...
Read MoreLook at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall Street indicates that an overall economic recovery ...
Read MoreTired of playing defense and readying itself for offense, the New York Times’ formal announcement of its San Francisco “edition” this week shows us how a world is moving and how the Times and Wall Street Journal (which also will offer an SF edition soon) is taking their battle to a city near you.
Read MoreFor daily newspapers, the growth of alternative journalisms is both a promise and a threat. It's a promise of getting high-quality, low-cost (California Watch charged even large metros just a few hundred dollars, though it is reviewing its business models going forward), without having to pay ...
Read MoreIf there's a better realpolitiks player in the news industry than Murdoch, please stand up. If not, Murdoch knows that News Corp putting up a pay wall would be akin to unilateral disarmament -- and that's something only pinkos do. Put on up a pay wall when many others improve their ...
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