May 14, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
And that oddity of the smaller-paper Gatehouse doing worse than companies with bigger properties? That could mean execution issues at Gatehouse, or the narrowing of print ad revenue performance between the metro dailies and their smaller ...
Those synergies in this order: 1. Joint ad sales. 2. Synergistic news-gathering and production. 3. Monetizing cable-produced news video through Newsday's site.
Seriously, I wonder how much the Gumbo-like turns of circulation accounting will matter to ad buyers. Increasingly, across all media buying, they are focused on audience. They want to know who (gender, age, household status, region, clickstream ...
So Gannett's decided that it's go-it-alone, devise-its own-local-marketing strategies approach didn't work.
The mobile revolution is transformative, not a niche of what is mainstream today.
We could say that news companies -- from Slate to the Journal and Times -- have figured out that playing the ad game by someone else's rules didn't make a lot of sense. In the game of gross numbers, they couldn't win.
Are there any positive growth numbers to report? Which categories may be turning positive — maybe national or retail display ads — as the sagging economy continues to plague the traditional classified strengths of auto, recruitment, and real estate?
Thinking about the recent terminations at the Washington Post and CNN, though, I wonder if the press priesthood is still another cultural institution in the process of being swept away, encumbered as much as it has by habit as by principle.
Certainly in Playboy’s case they make money by being in other businesses. To begin with, it was the magazine that carried the brand; now the brand carries the magazine.
"I think the notion of the "Chinese Wall" between advertising and content is really antiquated," marketer Alexis Maybank, a fashion "flash sale" site entrpreneur, told the Wall Street Journal, which headlined its story, "Media and Retail Firms ...
