April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
New marketing dollars, new marketing dollars, new marketing dollars. Yes, three plusses. I believe that the biggest impact of the tablet, in whatever six- to 11-inch forms stick will be in being a magnet for marketing dollars. I'm not saying ...
Guru of the new age of viral marketing http://www.webinknow.com/ Recent posts of note: Social Marketing Explained in 61 Words Who the Hell Are These People? 48 Ways to Explain Twitter to Skeptics
At the beginning of 2010, as the recovery is in clear evidence, two more newspaper companies join the banko list. MediaNews and Morris Publishing have both gone the pre-packaged bankruptcy route. That's a recognition that the old business just ...
Why 2011? That’s a compelling question about the New York Times’ metering announcement, one that I somehow missed in my list of nine (“Nine Questions: New York Times Goes Metered” ). It’s a good one, given that making a mid-January ...
It's a big bet. The New York Times, which has been thrashing about every possible kind of business model in the last six months, is making the bet on metering, meaning readers will get some number of free articles per month, then be told to ...
Who will be next? And is the mating of banko companies the look of the next year? Dean Singleton bit the bitter bullet last week. After staving off bankruptcy for all of 2009, telling MediaNews execs that the company would not need to take that ...
How does the tablet blur own notion of what's a book, what's a magazine and what's a newspaper? The web atomized everything, and the tablet is one form of reordering. Each device though -- a Sony Reader, a Kindle, a Nook, a JooJoo, an Adam, an ...
Important Details: Traffic. Drivers hate to be stuck in it. Publishers have long craved it. Online, more has seemed like more. Now, a series of announcements and initiatives tell us that more-is-more philosophy is being seriously revisited. ...
Many of us shared the three-minute Sports Illustrated tablet video over the last week, and now watched at least a quarter million times. It was an ah-ha moment, amid the rat-a-tat-tat of daily digital news, moves and announcements. We could see ...
It’s quite a cat-and-mouse game. The cat is Rupert Murdoch, a lion in the winter of his career. Astoundingly, he’s become the leading spokesman for American journalism. The mouse is the crafty Google, adjusting its algorithms and its tactics, ...
