May 7, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
Read MoreThe FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. Further, it tells ...
Read MoreThe average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are ...
Read MoreAggregation, as nurtured through the News Registry ingestion-and-tagging process, is the key, and that's been largely proven out. Among the big challenges is creating a compelling user experience that transcends old news conventions. Give AP Mobile a B here; what's needed is an A product;AP ...
Read More* It's war for the business reader, the global business reader, the investor, the savvy consumer. It's no accident that it's been the FT and the Journal that have led paid content models. Expect to see lots more products, steals and innovations, as a half-dozen top business news brands ...
Read MoreNewspaper companies’ place in the business world is greatly reduced. They simply don’t have the wherewithal to acquire businesses that will be the building blocks of tomorrow’s growth. Their low profit numbers are proxies for their reduced horizons, their reduced reporting impact and their ...
Read MoreEvery Journal dollar taken -- remember advertisers will switch dollars, not add new ones -- is a double gain.
Read MoreIn old times, no big deal, but recall that the Times' just-announced 2009 profit was $19 million. Pay the retired workers or pay current workers; you're inevitably trading one off against the other.
Read MoreFinally, those divining Times' intentions would be well to remember that the company well understands that digital marketing/advertising dollars will be probably still be bigger than reader dollars. ("Denise, what can you sell on the tablet," is one of the questions of the moment, for Denise ...
Read MoreSo, as the Times reorganizes its digital business operations, add something new to the Times woes' of downsized ad spend, too great a cost structure and little way to gain other than ad revenues digitally until at least 2011 given its go-slow approach to metering. Add the forest people, the ...
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